我突然理解了为什么 Steinberg 要搞出两个东西来
本来,Steinberg 的主打软件是“Cubasenuendo”,它拥有所有的功能。放在货架上,公开出售。这时,来了一个音乐人,高高兴兴地买了。然后又来了一个搞视频的,问:“What is this?”售货员回答:“This is a big music workstation and ....”那人连忙打断说:“Oh no , I am not a musician . Byebye ! ”
Steinberg 看在眼里,痛在心里。
==============================
现在 ,Steinberg 换了个方法,他把这个超级软件拆分开,分成 Cubase 和 Nuendo ,每一个都少了一点功能,以示区别。然后开始卖。
音乐人来了,“What is this?”“This is a music workstation.”“What is that?”“That is a media workstation.”“OK , give me this. I need music software .”
搞视频的人来了,“What is this?”“This is a music workstation.”“What is that?”“That is a media workstation.”“OK , give me that. I need media software .”
虽然是很犯贱,但好在皆大欢喜。Steiberg 脸上露出了会心的笑容。
==============================
就这样,Steinberg 、音乐人 、视频人 ,在一起继续过着幸福的日子 ……